How Can Malls Remain Relevant?
Shouldn’t the mall experience evolve to capitalize on how consumers’ predilections have changed?
Generation C: The Ageless Target
On a recent visit with my parents, I dropped this tongue-in-cheek bombshell: “Marketers don’t care about you, or your Baby Boomer cohorts anymore. We only care about Millennials. Sorry guys.”
Wearable Technology – Why Luxury Brands Need to Create Dynamic GoPro Content
In an earlier article I wrote, Luxury is the New Black, I talked about brands using the word “black” to denote a high-end offering. So I wasn’t completely surprised to see that GoPro, the amazing video camera brand, had released a new model, “GoPro Hero 3 Black Edition.”
VR and AR Quickly Becoming Reality
The combined Virtual Reality (VR) and Augmented Reality (AR) markets are projected to generate around $150 billion dollars a year by 2020, according to a forecast by Digi-Capital. How can brands make the most of this opportunity?
Just For Fun: Wearable Tech of the Future
We asked our O Group team a few questions about wearable tech of the future last week. We didn’t quite know what they would come up with, or what we would do with the results, but we did know that a creative team like this would have some awesome (and sometimes awesomely bad) ideas.