An elevated brand

with a $10 price tag

The elegant simplicity of the new design is at once classic and fun. It is a sophisticated stand-out at shelf that elevates the brand above other female-focused wine brands.

Inspired by fashion

brands she loves

Inspired by fashion and beauty brands, the new LBD website and photography create a lifestyle context for the brand. It treats the wine as an aspirational accessory to every moment, whether it be a low-key catch-up or a spontaneous party.